There’s a saying I love: "The harder I work, the luckier I get." It gets tossed around every March around St. Patrick’s Day, and every year I think — yes. That. The B2B companies that seem to “get lucky” with leads, referrals, and growth aren’t lucky at all. They made intentional decisions about their marketing. They didn’t just do more — they did the right things, in the right order. Which brings me to something I hear constantly from business owners: “There’s so much out th

We just returned from a little ski trip in Colorado. One thing I'm always reminded of “in the wild” - people are genuinely friendly and kind. Strangers strike up conversations on the chairlift, at dinner, in line for coffee. And inevitably, someone asks: "So what do you do?" (Very American question, by the way.) When I tell them about Sea Salt & Seltzer and pull up our website on my phone, I don't apologize for what it looks like. I'm proud of it. And it's crystal clear what

Last week I was in Nashville with a client for a site visit for a conference we’re managing and marketing for them . And it got me thinking about some early experiences in my career.  I spent a decade at a tech company where the founders were obsessed with hospitality. Like, genuinely obsessed. They made "Setting the Table" by Danny Meyer required reading for every employee.  One year, we brought Danny Meyer in to speak at our conference. His core message: technical excellenc