Built for the client who's been burned.
We started this agency because we were that client.
Sea Salt & Seltzer began with the idea that true marketing partnerships can exist. Our founder, Emma Frutkin, became an entrepreneur and opened three dry cleaning stores in Indianapolis. In an effort to increase leads and promote the business, a major radio company selling something that looked like smart advertising strategy turned out to be smoke and mirrors.
Prior to exploring this venture, Emma built a solid career in marketing. She believed in trusting your sales rep, who is supposed to guide you to the right solution for your business. But instead, she was left with empty promises.
That's the conviction this agency runs on: companies deserve marketing partners who tell the truth, charge for what they actually deliver, and treat every dollar like it's the founder's own. Because once — it was.
Indianapolis, 2019 — where it all started.
Who you'll talk to
When you reach out, your first conversation is with Victoria Stone, our CMO & Head of Client Strategy. Victoria brings nearly thirty years across Boeing, AAA, healthcare, and management consulting. She leads every discovery call personally and shapes your strategy from day one.
Emma Frutkin is our Founder & CEO. She spent a decade in benefits tech at bswift, contributing through its startup phase, growth, and eventual acquisition by Aetna, before founding the Sea Salt & Seltzer agency. She's hands-on with every client engagement.
Denver, 2025 — Emma & Victoria at a client conference.
How we work
- Strategy first. Always.
- Every engagement starts with positioning and messaging. No exceptions, no shortcuts.
- Quick wins from day one.
- Strategy ships in weeks, not quarters. Clarity you can act on before the first invoice clears.
- Senior strategists run the work.
- You don't get handed off after the kickoff.
- Rapid response team.
- A virtual-first team with coverage across every U.S. time zone – your questions get answered within one business day, not next week.
- Integrity-led engagements.
- If we can't add immediate value, we tell you.
Get clarity. Get visibility. Get results.
Sea Salt & Seltzer helps companies on a growth journey to stop wasting money on marketing that doesn't work — by building a clear strategy first. Get the marketing results your business deserves.
Book a discovery call