Complete Marketing Services to Grow Your Business

At Sea Salt & Seltzer, we combine enterprise-level expertise with boutique agency care to help you grow your business. From brand strategy to content creation, earned media to digital marketing—we provide all the capabilities of an in-house marketing team without the overhead. Our seasoned marketing professionals deliver the strategic guidance and execution you need to succeed.

Strategic Solutions

Comprehensive Marketing Plans
- Annual strategic roadmaps
- Marketing mix optimization
- Budget planning & allocation
- Campaign strategies
- Performance metrics & KPIs

Marketing Services

Branding
Website Development
Content Marketing
Digital & Demand Generation
In-person & Virtual Events
Media & Public Relations
Social Media Marketing

Need just one of these services? We can help with that. While many clients choose us as their complete marketing partner, we're happy to provide individual services to support your specific needs.

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Transform scattered marketing efforts into a cohesive strategy that drives business growth. Our comprehensive strategic planning process aligns your marketing initiatives with your business goals, creating a clear roadmap for success.

What we provide:

Marketing strategy development. We create a comprehensive strategic marketing plan that serves as your roadmap for growth. From competitive analysis to tactical recommendations, you'll have a clear path forward for your marketing investments.
Brand & market positioning. Define your unique value proposition and competitive advantages. We help articulate your brand's position in the market and identify opportunities to stand out from competitors.
Customer journey mapping. Understand your target audience and their buying journey. We develop detailed customer personas and map out the touchpoints needed to convert prospects into loyal customers.
Marketing mix optimization. Determine the right blend of marketing channels and tactics to reach your goals. We analyze and optimize your marketing activities across all channels to create a cohesive strategy that drives results.
Performance framework. Establish clear metrics for success. We develop KPIs and measurement frameworks that track progress toward your business objectives, ensuring accountability and ROI.

In a highly saturated market, content needs to do more than just exist—it needs to strategically communicate your brand's unique value and connect with your target audience. Our experienced team develops comprehensive content strategies that align with your business goals, reaching the right people through the right channels with the right message.

What we provide:

Content strategy & planning. Transform your brand message into a powerful content roadmap. We determine what content will resonate most with your audience, which channels will reach them effectively, and how to prioritize content creation for maximum impact.
Brand messaging & story development. We help articulate your unique value proposition and brand promise in ways that resonate with your target audience. Our team transforms complex offerings into clear, compelling messages that drive action.
Thought leadership. Your customers want to know that you care, and care about what you know. We help position your expertise through strategic blog content, infographics, and whitepapers that build trust and demonstrates industry leadership.
Email marketing & automation. Let your customers in on the latest that your business offers–and keep them clicking for more. Our email marketing experts develop compelling subject lines, strategic automation flows, and nurture funnels that convert prospects into customers. From welcome sequences to re-engagement campaigns, we make your messages come alive.
Photography + videography. A picture is worth a thousand words–probably more, in today's web-first marketplace. We'll make sure your photos and videos are on brand and caption-ready.
Digital content production. If a picture is worth a thousand words, a digital ad is only worth about five. We'll make sure those five words drive the clicks you need to achieve business growth.

The social media landscape has evolved dramatically. From LinkedIn to X (formerly Twitter), each platform offers unique opportunities to reach and engage your target audience. But not every platform is right for every business. Our team helps you identify and maximize the channels that will drive real business results, focusing on platforms where your customers actually spend their time.

What we provide:

Social media strategy & channel selection. We develop data-driven strategies that align with your business goals, identifying the most effective platforms for reaching your target audience and driving meaningful engagement.
Content strategy & creation. Transform your expertise into engaging social content that resonates with decision-makers. From thought leadership posts to company updates, we create content that builds credibility and drives engagement.
Platform management & optimization. We manage your selected platforms with a focus on growth and engagement, optimizing content and timing for each channel's unique requirements and audience behaviors.
Social listening & community management. Monitor conversations, engage with your audience, and build meaningful relationships within your industry. We help you stay on top of trends and maintain an active presence.
Analytics & performance reporting. Track the metrics that matter for your business goals. We provide regular insights on engagement, reach, and conversion metrics to continuously improve your social media ROI.

Your business is one-of-a-kind and your digital marketing strategy should be, too. We combine agility with our decades of experience to develop comprehensive demand generation strategies that drive qualified leads. Using data-driven insights, strategic design, and advanced targeting, we create customer journeys that convert.

What we provide:

Paid media strategy. Harness the full potential of digital advertising across Google, Meta, and LinkedIn platforms. We create strategic campaigns that reach your target audience at the right time and place, maximizing your ROI through continuous A/B testing and optimization.
Lead generation & nurture. Convert prospects into qualified leads with sophisticated customer journey mapping. From compelling landing pages to effective lead capture forms, we build conversion-focused experiences that guide potential customers through their buying journey.
Retargeting & audience development. Transform lost opportunities into loyal customers with advanced retargeting strategies. We'll re-engage users who have shown interest in your brand, guiding them back to complete their journey with compelling messaging and offers.
Metrics & performance analysis. Unlock actionable insights with robust performance tracking and analysis. We monitor, measure, and optimize campaign performance across all channels, ensuring your marketing investments deliver measurable results for your business.

Let us amplify your brand's presence and establish your industry authority. We leverage our extensive PR experience to get your business in front of the right audiences, from trade publications to industry influencers. Our team operates as your internal Communications department, managing everything from thought leadership to crisis communications.

What we provide:

Media relations & thought leadership. Secure impactful coverage in industry publications and establish your team as thought leaders in your space. We leverage relationships and strategic storytelling to ensure your expertise reaches decision-makers effectively.
Crisis communications & reputation management. Navigate challenging situations with confidence using our crisis communications expertise. We develop proactive strategies and rapid response plans to safeguard your brand's reputation and maintain stakeholder trust during times of adversity.
Executive communications. Position your leadership team as industry experts through speaking opportunities, bylined articles, and strategic social presence. We help craft and amplify executive voices that build credibility and trust.
Industry analyst relations. Build relationships with key industry analysts and secure coverage in influential reports. We help you navigate analyst relationships and maximize opportunities for industry recognition.

Our team takes a collaborative approach to understand your business mission, vision, and target audience. From there, we create and execute a plan that crafts a brand identity that resonates deeply with your customers.

What we provide:

Brand discovery & development. Your brand is how customers feel when they hear your name. What do you want them to feel? We’ll build from there.
Logo iteration & creation. Already have an established logo? Starting from scratch? Either way, we've got your back. We’ll help you take your brand to the next level with a logo that’s camera-ready for multiple use cases, from social media to brand merch.
Website design, development, & deployment. A web presence is table stakes in today’s business market. We’ll make sure yours puts a digital stake in the ground for how you serve your customers and stand out from the competition.
Photography + videography. A picture is worth a thousand words–probably more, in today’s web-first marketplace. We’ll make sure your photos and videos are on brand and caption-ready.
Social media facelift & content. We will make sure your business has a platform presence wherever your customers are, from LinkedIn to TikTok.

Your website isn't just a digital brochure—it's your most powerful marketing tool. We create strategic, user-focused websites that convert visitors into customers, combining compelling design with powerful functionality.

What we provide:

Website strategy & planning. From user journey mapping to conversion optimization, we develop a strategic plan that ensures your website drives business results. We'll help you understand what you need, why you need it, and how it will grow your business.
Website design & development. Whether you need a new website or a redesign, we create professional, mobile-responsive websites that reflect your brand and engage your audience. Our sites are built for both impact and performance.
Search engine optimization (SEO). Boost your online visibility and drive qualified traffic to your website. We optimize your site structure, content, and technical elements to improve your search rankings and attract your target audience.
Ongoing website management. Keep your site fresh and performing at its best with regular updates, new content, and continuous optimization for speed, security, and conversion. We handle everything so you don't have to.

From intimate customer workshops to large-scale trade shows, we help you create meaningful connections with your audience through strategic event marketing.

What we provide:

Event strategy & planning. Transform your event goals into actionable plans. We help you choose the right type of event, develop compelling themes, and create experiences that resonate with your target audience.
Trade show marketing. Make your next trade show investment count. From booth design to lead capture strategies, we ensure you stand out on the show floor and generate qualified leads.
Virtual events & webinars. Engage your audience online with professional virtual events. We handle everything from platform selection to content creation, technical execution, and audience engagement.
Event promotion & amplification. Maximize event ROI with strategic promotion before, during, and after your event. We'll help you create buzz, drive attendance, and extend the life of your event content.