Meet our Marketing Experts
At Sea Salt & Seltzer, our team is more than just a group of experts–we're a dynamic ensemble of marketing professionals, each bringing a unique perspective that adds to our collective expertise.
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Founder & CEO
Emma Frutkin
Emma brings extensive B2B and benefits industry expertise from her tenure at bswift, which was later acquired by Aetna. Her deep experience in the benefits technology space and time at Fortune 100 Aetna, combined with her passion for strategic marketing, enables her to develop compelling narratives that truly resonate with business audiences. A specialist in storytelling, branding, and thought leadership, Emma excels at helping companies cut through the noise with meaningful content that captures attention and drives engagement. Her approach focuses on creating authentic marketing strategies that deliver sustainable growth and measurable results. Emma's entrepreneurial spirit led her to launch three eco-friendly dry cleaning stores, giving her firsthand insight into the challenges business owners face. This experience deepened her commitment to her mission to help companies navigate marketing "landmines and smoke and mirrors" toward strategies that create genuine connections with their audiences.
Favorite seltzer: Topo Chico | Favorite item to top with sea salt: Dark chocolate

CMO & Head of Strategy
Victoria Stone
Victoria is a seasoned, data-driven marketing, communications and business development leader with nearly 30 years' experience driving success across a myriad of industries including aviation, healthcare, software, automotive, travel, insurance, outdoor recreation, business consulting and real estate. Known for her strategic mindset and creativity, she has mastered the art of branding and product positioning, helping B2B, B2C & D2C companies elevate their market presence and increase sales. With a specialty of building robust go-to-market strategic plans, Victoria thrives on turning challenges into opportunities and is committed to crafting compelling narratives that resonate with audiences. From Fortune 100 companies to iconic lifestyle brands, she has made an impact by way of partnership building and a clear communication approach. When she is not strategizing, you can find Victoria exploring new hiking trails, playing competitive volleyball, and volunteering. Volunteering has been a passion for decades, currently serving as a business mentor for the Innovation Program at Regis University, a member of the Advisory Board for the PKD Foundation and a member of the Advisory Board for the University of Colorado Women in Leadership program. Victoria believes that great marketing is all about connection – whether it’s with customers, colleagues or the community.
​Favorite seltzer: Nutrl | Favorite item to top with sea salt: Avocado

COO & Head of Content & Creative
Kelley Butler
With more than 20 years of dedicated communications experience in editorial and marketing, Kelley’s impressive career includes roles as Editor-in-Chief of national publications, Editorial Director of a marketing firm serving Fortune 500 companies, and Content Director for a company honored as a Forbes Best Place to Work. In that time, she’s earned more than two dozen journalism and marketing awards, gained more than 2 billion digital media impressions, and had her work featured in Forbes, Time, and Thrive Global–all featuring her signature content style of inclusion, empathy, and sharp storytelling. Kelley's expertise spans writing and editing, communications, marketing, and project management. Her strategic acumen and meticulous attention to detail have consistently delivered results, connecting effectively with diverse audiences across multiple channels and significantly boosting readership and revenue. Kelley is equally obsessed with words personally as she is professionally; she spends her free time reading, writing, becoming trilingual (English, Spanish, and French), and besting all who dare to oppose her in Scrabble.
Favorite seltzer: Mike’s Hard Lemonade | Favorite item to top with sea salt: Maryland crab cakes

Graphic Design Strategist/Creative Director
Lisa Cain
Lisa is a dedicated designer specializing in strategic visual communications for nonprofits, advocacy groups, educational institutions, and healthcare organizations. With a passion for making a difference through design, Lisa excels in helping organizations stand out, build awareness, inspire action, and raise crucial funds. With a genuine love for her work evident in every project she undertakes, Lisa is committed to creating visually compelling solutions that strike a chord with audiences. Whether it's enhancing brand visibility, launching impactful campaigns, or promoting specific programs and services, Lisa's designs are crafted to drive meaningful engagement and foster lasting connections.
Favorite seltzer: Waterloo Black Cherry | Favorite item to top with sea salt: Roasted potatoes
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Digital Strategy Manager
Maddie Scott
Maddie is a digital marketing strategist with extensive brand development and social media expertise, including experience at global sportswear leader Adidas where she served as a graphic designer. Her unique blend of creative design skills and strategic marketing acumen helps brands create compelling digital experiences that drive measurable results. Throughout her career, she has helped clients in the wellness, beauty, and interior design industries develop strategic, results-driven marketing campaigns. Based in Charleston, SC, Maddie combines her strategic mindset with creative execution to help brands thrive in the digital landscape.
Favorite seltzer: Limoncello La Croix | Favorite item to top with sea salt: Dark chocolate caramels

Web Developer & Designer
Bijan Welch
Bijan is a creative web developer and designer specializing in helping small businesses establish compelling online presences with clarity, confidence, and distinctive style. With her strong background in design and communication, she crafts strategic brand identities, custom websites, polished social media content, and marketing materials that combine aesthetic appeal with functional purpose. Her unique approach blends storytelling with clean visuals, always grounded in what makes each client unique. Bijan is passionate about helping brands discover their authentic voice and express it through intentional, elevated design that resonates with their target audience. From initial logo concepts to final website launches—and from Instagram posts to email campaigns—she brings a calm, collaborative energy that transforms the creative process into an enjoyable experience. When not designing for clients, Bijan can be found curating an ever-growing font collection, diving deep into creative inspiration boards on Pinterest, or catching up on professional wrestling storylines with a large mug of coffee in hand.
​​Favorite seltzer: Mango Black Tea Spindrift | Favorite item to top with sea salt: Avocado toast

Client Services Manager
Megan Stein
Megan is a creative marketing professional who brings sharp strategic thinking and deep digital expertise from her experience as Director of Marketing in the dynamic real estate industry. Her comprehensive background in building omni-channel brands across YouTube, Instagram, Facebook, Pinterest, and email has equipped her with exceptional skills in digital storytelling and audience engagement that drive meaningful connections. With a strong foundation in social media strategy and content development, Megan excels at crafting compelling messaging that truly resonates with target audiences. Her unique ability to balance aesthetic sensibility with strategic marketing thinking makes her a trusted partner in delivering creative solutions that produce measurable results for clients. Over three years, Megan successfully built a comprehensive marketing brand from the ground up, combining platform expertise with hands-on insight into what makes content perform and convert. Her passion centers on helping brands discover their authentic voice and transform it into compelling, consistent customer experiences that build lasting relationships and sustainable growth.
​Favorite seltzer: Topo Chico Sabores Blueberry Hibiscus | Favorite item to top with sea salt: Chocolate chip cookies
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Brand & Content Strategist
Kristin Marchiafava
Kristin is a strategic brand, content, and communications professional who creates best-in-class solutions for clients across industries. Her diverse experience spans hospitality, third-party logistics/transportation, health and fitness, and zero waste retail, serving both B2C and B2B companies. With a talent for connecting dots and transforming complexity into clear, actionable steps, Kristin excels at building strong brand strategies, crafting customer-centric experiences, developing compelling content, and collaborating with creatives to produce meaningful impact. Her natural curiosity and passion for learning drive her success in fast-paced, dynamic environments. When she's not developing powerful brand narratives, Kristin enjoys practicing yoga, watching sports, and exploring new destinations through travel.
Favorite seltzer: LaCroix Strawberry Peach | Favorite item to top with sea salt: Warm chocolate chip cookies
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