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Marketing for professional fractional HR services

Flex HR

Flex HR's email list wasn't converting. The strategy wasn't connecting, and the numbers showed it. We rebuilt their email program from the foundation up — new segmentation, new messaging, new sequences.

In two months:
• CTR up 822%
• Open rates up nearly 50%
• Unsubscribes cut in half
• 14% conversion rate

"Working with Sea Salt & Seltzer has been a game-changer for Flex HR." — Jamie Sieja, VP Marketing

CTR up 822%

Email open rates up nearly 50%

14% conversion rate

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