Meet the Team

Sea Salt & Seltzer is an all-women team of marketing professionals with deep roots in healthcare, employee benefits, HR tech, and management consulting. We know your industry, your buyers, and the pressure you're under to prove marketing ROI.

When you work with us, you get direct access to experienced strategists who bring enterprise-level expertise — and the results — your business deserves.

Emma Frutkin

Founder & CEO

Spent a decade in benefits tech at bswift — through startup, growth, and acquisition by Aetna — then built the agency she always wished she could hire.

Favorite seltzer: Topo Chico
Favorite item to top with sea salt: Dark chocolate

Victoria Stone

CMO & Head of Strategy

Nearly 30 years turning complex marketing challenges into clear, results-driven strategy — across industries from aviation to healthcare to real estate.

Favorite seltzer: Nutrl
Favorite item to top with sea salt: Avocado

Kristin Marchiafava

Brand & Content Strategist

Brand and content strategist who turns complex ideas into clear, compelling stories — across industries from hospitality to logistics to health and wellness.

Favorite seltzer: LaCroix Strawberry Peach
Favorite item to top with sea salt: Warm chocolate chip cookies

Madie Riley

Content Marketing Specialist

A decade-plus of B2B and SaaS content experience — from ghostwriting for executives to scaling startups with content that actually drives revenue.

Favorite seltzer: Rambler Original
Favorite item to top with sea salt: Chocolate chip cookies

Megan Stein

Content Marketing Specialist

Former Director of Marketing who built an omni-channel brand from scratch — and knows exactly what it takes to make content perform across every platform.

Favorite seltzer: Topo Chico Sabores Blueberry Hibiscus
Favorite item to top with sea salt: Chocolate chip cookies

Maddie Scott

Digital Strategy Manager

Digital strategist and former Adidas graphic designer who blends creative design instincts with data-driven marketing execution.

Favorite seltzer: Limoncello La Croix
Favorite item to top with sea salt: Dark chocolate caramels

Bijan Welch

Web Developer & Designer

The designer behind S3's client websites and brand identities — where clean visuals meet storytelling that converts.

Favorite seltzer: Mango Black Tea Spindrift
Favorite item to top with sea salt: Avocado toast

Sandy Sidhu

Digital Ads Specialist

10+ years running paid digital campaigns — optimizing for results, not vanity metrics, and treating every ad dollar like it's her own.

Favorite seltzer: Lemon Truly
Favorite item to top with sea salt: Avocado toast