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Kristin Marchiafava

Brand & Content Strategist

Kristin Marchiafava's career has taken her through hospitality, logistics, health and fitness, and zero waste retail — industries that have almost nothing in common, which means she's gotten very good at learning a business fast and figuring out what story it needs to tell. She's a connector of dots. Give her a complex idea and she'll come back with a clear strategy, a content plan, and copy that actually sounds like the brand. She works equally well with B2B and B2C clients, and she's especially good at the messy middle — where the business knows what it does but hasn't figured out how to say it yet. When she's not building brand narratives, Kristin is practicing yoga, watching sports, or planning her next trip.

Favorite seltzer: LaCroix Strawberry Peach
Favorite item to top with sea salt: Warm chocolate chip cookies

Kristin Marchiafava's career has taken her through hospitality, logistics, health and fitness, and zero waste retail — industries that have almost nothing in common, which means she's gotten very good at learning a business fast and figuring out what story it needs to tell.

She's a connector of dots. Give her a complex idea and she'll come back with a clear strategy, a content plan, and copy that actually sounds like the brand. She works equally well with B2B and B2C clients, and she's especially good at the messy middle — where the business knows what it does but hasn't figured out how to say it yet.

When she's not building brand narratives, Kristin is practicing yoga, watching sports, or planning her next trip.

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