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Insights
Strategy, messaging, and B2B marketing perspective from the team.
Why Your B2B Event Marketing and Client Gifting Strategy Is Hurting Your Brand (And What to Do Instead)
Your attendees are drowning in branded tote bags. Here's how to build a B2B event marketing and gifting strategy that makes the customer the hero.
Emma Frutkin
Apr 205 min read
Nail your B2B customer value proposition: a simple framework for better leads
Your homepage has five seconds to earn a second look. A sharp B2B customer value proposition turns confusion into clicks and clicks into qualified leads.
Madie Riley
Apr 46 min read
Why your B2B ICP is probably wrong (and what the Savannah Bananas got right)
Most B2B companies define their ICP by firmographics. The Savannah Bananas show why psychographics are what actually matter.
Emma Frutkin
Mar 223 min read
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