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Strategy, messaging, and B2B marketing perspective from the team.
Why Your B2B Event Marketing and Client Gifting Strategy Is Hurting Your Brand (And What to Do Instead)
Your attendees are drowning in branded tote bags. Here's how to build a B2B event marketing and gifting strategy that makes the customer the hero.
EVENT MARKETING
Emma Frutkin
Apr 20
5 min read
The secret to successful event management (it's not the swag)
Events eat resources like nothing else. Here's what actually makes them drive business results — and it's not the swag.
EVENT MARKETING
Emma Frutkin
Feb 8
2 min read
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