Sea Salt & Seltzer
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Messaging Refresh

A benefits tech firm that needed to sound as good as they actually are. Now they do.

The Worksite Group helps insurance brokers do something most of their peers can't: offer ICHRA and modern benefits technology with real human support behind it. They're consultants for consultants — and their marketing needed to say that clearly.

We started with a website refresh, integrating StoryBrand messaging across every page and building ICHRA-focused landing pages. Once the foundation was right, we built out their full digital marketing program — LinkedIn, email newsletter, blog, SEO, and Google Analytics — so they could show up consistently where brokers are actually looking.

Messaging Refresh

By the numbers

3,700+
Active users since launch
19.3%
Email open rate (above industry avg)
+31%
LinkedIn impressions growth in 5 months

Project gallery

Messaging Refresh project sample 1Messaging Refresh project sample 2Messaging Refresh project sample 3

What we delivered

Website refreshStoryBrand messagingLanding pagesLinkedIn marketingEmail newsletterBlogSEOGoogle Analytics

Get clarity. Get visibility. Get results.

Sea Salt & Seltzer helps companies on a growth journey to stop wasting money on marketing that doesn't work — by building a clear strategy first. Get the marketing results your business deserves.

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