Messaging Refresh

A benefits tech firm that needed to sound as good as they actually are. Now they do.

The Worksite Group helps insurance brokers do something most of their peers can't: offer ICHRA and modern benefits technology with real human support behind it. They're consultants for consultants — and their marketing needed to say that clearly.

We started with a website refresh, integrating StoryBrand messaging across every page and building ICHRA-focused landing pages. Once the foundation was right, we built out their full digital marketing program — LinkedIn, email newsletter, blog, SEO, and Google Analytics — so they could show up consistently where brokers are actually looking.