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Email Program Rebuild
Rebuilt an email program from the ground up — and transformed every key metric in two months.
Flex HR's email list wasn't converting. The strategy wasn't connecting, and the numbers showed it. We rebuilt their email program from the foundation up — new segmentation, new messaging, new sequences.

+822%
Click-through rate increase
+50%
Email open rates increase
Cut in half
Unsubscribes
14%
Conversion rate
“Working with Sea Salt & Seltzer has been a game-changer for Flex HR.”
— Jamie Sieja, VP Marketing
Project gallery

What we delivered
Email program strategy
Email segmentation
Messaging
Sequence development
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