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B2B Marketing Strategies that Work


Why your B2B ICP is probably wrong (and what the Savannah Bananas got right)
We live near Grayson Stadium — home of the Savannah Bananas. If you’ve somehow missed them: they’re a baseball entertainment team that’s become a full-blown cultural phenomenon. Viral videos. Sold-out tours. A waitlist so long it’s basically a joke. We’ve been lucky enough to go a few times (tickets are nearly impossible — we always get ours through a school fundraiser). And every single time, I leave thinking the same thing: “These people know exactly who they’re for.” Brigh

Emma Frutkin
Mar 223 min read
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